視点を変えてみる 2

続きです。

ケーキ屋の話しを例にしましたが、

なんとなく、色々な事で、
業界標準というか、

みなが向いている方向、と言うのがあって、
それに乗ろうとしてしまいがちなわけですが、

そちらとは、違う視点をもつと、
全く違うやり方で、
うまくいくこともあるはずです。

 

視点を変える。

これって、大事ですよね。

 

大抵のお店はおそらく、
安くしよう、という事を考えた場合、

大きさは見てわかりますので、
小さくすると、買ってもらえなくなるかも…

と、心配し、

サイズそのままで、材料の品質を下げて、
味を落として、何とかしようとするでしょう。

味は、食べないとわかりませんから。

また、
安いから、こんなモンだろう。

と、思ってもらえるのでは? という、
安易な希望(?)も入っているでしょう。

 

でも、ケーキは、美味しいものを食べたい人が、
多いのではないでしょうか?

だとしたら、味を落とすのは、危険でなはずです。

それよりも、量を減らす方が、
見た目で小さくなったのはわかりますが、
食べた満足感は、そんなには減らないでしょう。

そして、量が食べたいなら、
ケーキバイキングとか、
100円ケーキを大量に買うとか、

そういう方向に行く人が多い様に思います。

 

でも、比率的には、
ケーキは、量よりも味の方が、
重要だと思う人の方が多いはずなのです。

大きいけど、美味しくないケーキは、
苦痛ですからね。

 

でも、小さくして安く出す。

と言うことをしているところは、
少ないですね。

とすると、ライバルが少ないので、
チャンスかもしれません。

ちょっとだけ、
多くが向かっている流れとはちがう方向

違う視点を持てると、可能性は広がります。
チャンスも広がります。

他の人がやる前に、そういうことが出来ると、
うまくいくでしょうね。

ビジネスでも、
人生でも。

ちなみに、

「小さくして、少し安くする。」

と言う方法で、うまくいっている
ラーメン屋も近くにあります。

そこは、

私がよく食べるもので言うと、

スタミナラーメン 450円
チャーハン 550円

 

気持ち、ちょっと安いんですけど、
量は、結構少なめです。

ラーメンだけじゃ、腹5分目程度。

なので、
サラリーマンとかは、

通常の店なら、
ラーメンに餃子 ぐらいの量で済むところが、

ラーメンとチャーハンを、
食べられるので、両方頼んじゃうんです。

結果、
ひとり当たりの単価が上がっているんですね。

 

そのせいか、その店は、
昼から、夕方6時ぐらいまでしか
やっていません。

夜営業は無しなんです。
しかも、週に3日も休んでます。

殿様商売です。^^

 

でも、量が少ないので、
材料費は、他の店よりも少ないはず。

その上で、
ひとりの単価が上がれば、利益は増えます。

十分に儲かっているって事でしょう。

味も良いので、
何度も通いますし。

少なくして安くする。

そういう視点は、有効かも知れませんね。

 

こんな風に、あなたの問題も、
視点を変えると、解決出来るかも知れませんよ。

参考になればと思います。

 

いや、しかし。

近くに、嬉しい店が出来ました。

ガトーショコラ、美味しかったので、
また買いに行きますよ♪

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